1. Offer guest checkout
Needing to create a new user account will potentially irk shoppers because it lengthens the checkout process, without giving them a choice. One solution is to offer a guest checkout option because it allows guest to make one time purchases without going through the login portal, and instead redirects them straight to the checkout page.
2. Make shipping rates clear and upfront
Displaying your store’s shipping rates through the likes of your announcement bar and reinforcing standard shipping vs free shipping rates on your product page is a great way to decrease the number of abandoned cart users. Many users add to cart and proceed to checkout to identify your stores online shipping rates.
3. Single abandoned cart mail vs automation
According to one of Mailchimp’s recent surveys, the data shows that creating an email automation series can assist in increasing your online stores sales by around 24%. The survey showed that an abandoned cart series produces an order for every 43 recipients, as compared to a single abandoned cart email, which produces an on online order for every 54 recipients. That’s a 24% increase in orders per recipient.
4. Test, monitor and refine
Whilst our geeks can’t give you the exact magic number regarding the amount of emails that should be used in an automation series, our experience indicates to us that an average of around 3 emails per series seems to be the sweet spot. We however certainly wouldn’t recommend adding a ton of emails to your automation series, but you don’t necessarily have to limit yourself either.
5. Social Reviews
Product reviews create credibility and trust for your brand. Adding social reviews to your abandoned cart series is a great way to increase conversion rate of your abandoned cart series. Stats show that 84% of us trust online reviews.
