Dynamic South African brand specialising in urban, outdoor, and safety apparel. They strive to craft clothing that seamlessly blends function and style.
Curve Gear approached us with a challenge: as their business scaled there was a need to migrate from the Woo commerce platform to a Shopify Plus solution. The intent was to create a state-of-the-art e-commerce site with superior backend dashboard accessibility.
The new Shopify Plus store is powered by Shopify 2.0, giving it a rock-solid foundation to propel the brand for future growth. The website migration was developed to maintain all SEO work done in the past, ensuring that all website metrics remained a high standard. The visual redesign incorporated an optimised product page, with the goal to increase online conversions.
Our team coded custom sections into the backend dashboard which empowered the Curve Gear team with the flexibility to manage all front-end website updates. This reduces the skill gap for site administrators, enabling the the Curve Gear team to focus on pushing out engaging and up-to-date contents, while ensuring that the website maintains shape, speed and design integrity.
We created a seamless filtering system to optimise Curve Gear’s large product catalogue. From navigation through to the shop, multiple filtering funnels provide a tailored experience and allow users to find exactly what they’re looking for - in a simple and effective way.
