The DHS "Oldies" Running Club—a volunteer-run group with a strong heritage—needed a digitalpresence that honored its history while appealing to a new generation of members, volunteers,and sponsors. The existing website, difficult to navigate and lacking personality, was not attracting the attention it deserved.
The DHS "Oldies" Running Club, a passionate volunteer-driven organisation with a rich history, came to us with a clear goal: to enhance their digital presence in a way that honoured their legacy while engaging a new generation of members, volunteers, and sponsors. The existing website, while functional, didn’t fully capture the club’s heritage or meet the evolving needs of its community. It lacked the modern functionality and personality needed to attract and retain visitors.
As a Shopify Web Development Agency, we reimagined the club’s online presence by migrating to Shopify, ensuring a seamless user experience with easy access to key information and a simplified sign-up process.
Guided by feedback from the committee and members, we designed a site that honoured the club’s history while supporting its growth vision. With enhanced navigation, a modern layout, and professional photography, the new site includes an improved sign-up system and integrated payment gateway, offering a smooth membership experience.
The new website has led to increased member sign-ups and greater engagement from volunteers and sponsors. The refreshed design and enhanced functionality have improved the club’s digital presence, helping them stay connected with the community and attract new supporters.
By focusing on the needs of both long-time members and newcomers, our design enhances user experience, fosters engagement, and strengthens the sense of community. The streamlined sign-up process and intuitive payment gateway reflect the welcoming nature of the club, while also aligning with the best practices of digital marketing and e-commerce strategies.
