Based on a groundbreaking microbial technology developed in the USA in 1998, Rawbiotics boasts a range of benefits which are proven to be optimal for gut health.
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Rawbiotics approached OK_AG with a twofold challenge: the brand needed to retain and incentivise their base of loyal customers to shop directly through their website, whilst simultaneously building credibility with new customers and ultimately influencing purchase behaviour.
Through in-depth data analysis we could quickly affect change:
Analysing consumer data allowed for effective customer segmentation based on purchase history and customer tiers.
Using Mailchimp, our team created Email Flows specific to each customer tier based on where they were in their customer journey.
Not only did we create an easy-to-read email template that utilised a cohesive funnel to lead customers where they needed to go, but our marketing team were able to target customers with relevant and engaging content by the use of segmentation and correct timing.
Recency
Customers that recently qualified for a free product.
Almost Qualified
Customers who are X purchases away from redeeming a free product
Non Members
Customers who have shopped but have not registered for the loyalty program
OK_AG was tasked with establishing Rawbiotics brand recognition as the leading probiotics brand, driving awareness around the benefits of using Rawbiotics daily. In order to appeal to the late majority of consumers to purchase, the brand introduced influencer collaborations, thereby establishing presence across key social media platforms.
