AI is seamlessly integrating into e-commerce platforms like Shopify, extending beyond search optimisation. The transformation of AI is reshaping our shopping experiences, from employing chatbots for customer service to automating marketing and sales tasks such as email and invoicing.
Keep reading to find out about the 4 AI features crucial to e-commerce.
Keep reading to find out about the 4 AI features crucial to e-commerce.
1. AI-Powered Personalisation
Revolutionising how e-commerce engages with customers, AI-driven personalisation analyses large amounts of customer data and behaviour, allowing you to serve highly personalised promotional product offers and A/B website landing pages, enhancing the overall shopping experience.
2. AI-Supported Copywriting
E-commerce platforms like Shopify are embracing AI's transformative efficiency, introducing AI technology that is designed to generate high-quality, compelling product descriptions in seconds.
3. GPT for Customer Service
Enhance your e-commerce customer service with the power of GPT (Generative Pre-trained Transformer). GPT-driven chatbots and virtual assistants offer instant, context-aware support. While they currently lack the ability to replace human interaction and emotional communication, which are crucial aspects in customer service, AI can effectively handle straightforward queries, easing the burden on support teams and enable human representatives to address more complex issues.
4. AI for SEO
Ever wished that you had a tool to help you optimise your stores SEO? There are now AI tools and apps that help to boost your store's SEO ranking and increase organic traffic by generating image alt texts, detecting broken 404 links that need fixing, SEO image optimisation etc.
